International pop singer Mika has been selected by Simone & Nelson, leader in Influence Marketing, to become the new ambassador of the pen brand Pilot and the creator of a capsule collection.
Established on five continents, n°1 worldwide in writing instruments (in revenue) and n°2 in France (in value), Pilot is the global leader of office equipment. For its centenary in 2018, the famous Japanese brand called on their European lead agency Nouveau Monde DDB Lyon in order to launch a major marketing campaign with a celebrity as its brand ambassador.
Attached to identify an ambassador that gets along with Pilot’s brand image, the agency called on Simone & Nelson for its data-driven platform and its expertise in Influence and Celebrity Marketing.
Mika made the difference by his colourful, joyful and creative artistic universe, very similar to Pilot’s communication platform #HappyWriting. His international community of 6.6 million followers on social networks and his transgenerational fame (from 13 to 44 years old) also confirmed the match between the brand and Mika.
“Through the data collected and his profile analysis, it became quite clear that Mika was the perfect match to endorse Pilot brand. His pop world and positive energy fit exactly the image and values of Pilot.”
Founder and CEO of Simone & Nelson
Mika will promote the brand through differents ways. As of January 2018, a limited edition capsule collection, designed by the singer himself, will be released for one year and a half. A marketing operation that is well conducted by Pilot, Nouveau Monde DDB and Simone & Nelson, who accompanied both parties in connecting, contract signing and advertising shooting.
Throughout this anniversary year, Pilot will make this partnership with Mika live through social media posts and a colourful TV spot, to the sound of Celebrate, one of the singer’s successes. This marketing campaign will spread during the whole year of 2018, with a highlight planned for the start of school.
This last match between a brand and an internationally known celebrity allows to confirm once again Simone & Nelson leading position on the French Influence Marketing market. This amazing brand ambassador campaign is the first one among all the great surprises we reserve to you for 2018!
Pilot célèbre cette année ses 100 ans ! Découvrez le plus pop et coloré des anniversaires… avec un invité spécial ! http://bit.ly/2me5IjR #PilotByMika #Pilot100Years
Publié par PILOT sur mardi 9 Janvier 2018